Real-Time Marketing Report for Q3: 2020

This quarterly report covers Email and Web Personalization plus Cart and Browse Recovery results for Q3 2020: Jul-Sep based on the performance of Fresh Relevance clients.

In Q3 2020, our average client doing personalization made $80K extra sales for each $1M of turnover. 

And our average client doing Cart and Browse abandonment made $156K extra sales for each $1M of turnover (24% more than cart abandonment emails alone).

Average identification rates for cart abandonment are 41.8%, and 12.5% for browse abandonment.

 

Version in USD ($)

Version in EUR (€)

 

Statistic

This Quarter Figures

Notes

Sales Uplift from Lightweight Personalization

8.00%

Extra sales attributed to Fresh Relevance compared to normal sales

Sales Uplift from Recovery Emails

15.6% (12.5% from Cart Recovery plus 3.1% if Browse Recovery is done too.)

Extra sales attributed to Fresh Relevance compared to normal sales

Proportion of Carts Abandoned

57.6% by number

Number of abandoned carts/total number of carts

Proportion of revenue from Browse Recovery

24.16%

Browse Recovery revenue/Cart and Browse Recovery revenue (for clients doing both)

Average identification rate for Cart Abandonment

41.83%

 

Average identification rate for Browse Abandonment

12.51%

 

Average return from a single Cart Recovery Email

£6.15

 

Average return from a single Browse Rcovery Email

£2.78

 

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