Real-Time Marketing Report for Q3: 2020
This quarterly report covers Email and Web Personalization plus Cart and Browse Recovery results for Q3 2020: Jul-Sep based on the performance of Fresh Relevance clients.
In Q3 2020, our average client doing personalization made $80K extra sales for each $1M of turnover.
And our average client doing Cart and Browse abandonment made $156K extra sales for each $1M of turnover (24% more than cart abandonment emails alone).
Average identification rates for cart abandonment are 41.8%, and 12.5% for browse abandonment.
Statistic | This Quarter Figures | Notes |
|---|---|---|
Sales Uplift from Lightweight Personalization | 8.00% | Extra sales attributed to Fresh Relevance compared to normal sales |
Sales Uplift from Recovery Emails | 15.6% (12.5% from Cart Recovery plus 3.1% if Browse Recovery is done too.) | Extra sales attributed to Fresh Relevance compared to normal sales |
Proportion of Carts Abandoned | 57.6% by number | Number of abandoned carts/total number of carts |
Proportion of revenue from Browse Recovery | 24.16% | Browse Recovery revenue/Cart and Browse Recovery revenue (for clients doing both) |
Average identification rate for Cart Abandonment | 41.83% |
|
Average identification rate for Browse Abandonment | 12.51% |
|
Average return from a single Cart Recovery Email | £6.15 |
|
Average return from a single Browse Rcovery Email | £2.78 |
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12/02/2020