Real-Time Marketing Report for Q4: 2019

This quarterly report covers Email and Web Personalization plus Cart and Browse Recovery results for Q4 2019: Oct-Dec based on the performance of Fresh Relevance clients.

In Q4 2019, our average client doing personalization made $80K extra sales for each $1M of turnover. 

And our average client doing Cart and Browse abandonment made $120K extra sales for each $1M of turnover (47% more than cart abandonment emails alone).

Average identification rates for cart abandonment are 39.4%, and 10.1% for browse abandonment.

 

Version in USD ($)

Version in EUR (€)

 

Statistic

This Quarter Figures

Notes

Sales Uplift from Lightweight Personalization

8.00%

Extra sales attributed to Fresh Relevance compared to normal sales

Sales Uplift from Recovery Emails

12% (7.3% from Cart Recovery plus 4.7% if Browse Recovery is done too.)

Extra sales attributed to Fresh Relevance compared to normal sales

Proportion of Carts Abandoned

61.10% by number

Number of abandoned carts/total number of carts

Proportion of revenue from Browse Recovery

39.00%

Browse Recovery revenue/Cart and Browse Recovery revenue (for clients doing both)

Average identification rate for Cart Abandonment

39.37%

 

Average identification rate for Browse Abandonment

10.11%

 

Copyright © Fresh Relevance. You are welcome to reuse this data on public websites, provided it is attributed to Fresh Relevance and has a link to this page, for example Data from Fresh Relevance Ltd.

Want to find out more?

contact us →