Real-Time Marketing Report for Q4: 2019

This quarterly report covers Email and Web Personalization plus Cart and Browse Recovery results for Q4 2019: Oct-Dec based on the performance of Fresh Relevance clients.

In Q4 2019, our average client doing personalization made $80K extra sales for each $1M of turnover. 

And our average client doing Cart and Browse abandonment made $120K extra sales for each $1M of turnover (47% more than cart abandonment emails alone).

Average identification rates for cart abandonment are 39.4%, and 10.1% for browse abandonment.


Version in USD ($)

Version in EUR (€)



This Quarter Figures


Sales Uplift from Lightweight Personalization


Extra sales attributed to Fresh Relevance compared to normal sales

Sales Uplift from Recovery Emails

12% (7.3% from Cart Recovery plus 4.7% if Browse Recovery is done too.)

Extra sales attributed to Fresh Relevance compared to normal sales

Proportion of Carts Abandoned

61.10% by number

Number of abandoned carts/total number of carts

Proportion of revenue from Browse Recovery


Browse Recovery revenue/Cart and Browse Recovery revenue (for clients doing both)

Average identification rate for Cart Abandonment



Average identification rate for Browse Abandonment



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03/17/2020 Industry Report