This quarterly report covers Email and Web Personalization plus Cart and Browse Recovery results for Q4 2020: Oct-Dec based on the performance of Fresh Relevance clients.
In Q4 2020, our average client doing personalization made $80K extra sales for each $1M of turnover.
And our average client doing Cart and Browse abandonment made $207K extra sales for each $1M of turnover (29% more than cart abandonment emails alone).
Average identification rates for cart abandonment are 41.5%, and 12.6% for browse abandonment.
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Statistic |
This Quarter Figures |
Notes |
|---|---|---|
|
Sales Uplift from Lightweight Personalization |
8.00% |
Extra sales attributed to Fresh Relevance compared to normal sales |
|
Sales Uplift from Recovery Emails |
20.7% (13.7% from Cart Recovery plus 7.0% if Browse Recovery is done too.) |
Extra sales attributed to Fresh Relevance compared to normal sales |
|
Proportion of Carts Abandoned |
58.98% by number |
Number of abandoned carts/total number of carts |
|
Proportion of revenue from Browse Recovery |
34.06% |
Browse Recovery revenue/Cart and Browse Recovery revenue (for clients doing both) |
|
Average identification rate for Cart Abandonment |
41.54% |
|
|
Average identification rate for Browse Abandonment |
12.64% |
|
|
Average return from a single Cart Recovery Email |
£12.01 |
|
|
Average return from a single Browse Rcovery Email |
£2.19 |
|
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