This monthly report covers Email and Web Personalization plus Cart and Browse Recovery results for March 2022, based on the performance of Fresh Relevance clients.
This can act as a benchmark for your business.
Sales uplift from triggers and personalization remains consistent, with web personalization still leading the way as the tactic that generates the most revenue on its own. Cart abandonment emails were more effective in March 2022 when compared to previous months.
The use of custom email triggers, such as post purchase, back-in-stock and price drop emails has been an effective tactic for Fresh Relevance clients, particularly those in the travel industry, who saw an average of 11% uplift when using these triggers.
Sales uplift for web and email personalization and triggered emails
- Industries such as Kids, Multi Brand Retail and Hobbies & Gifts showed the most uplift from automation and personalization tactics in March 2022, although Health & Beauty and Jewelry & Luxury Goods also saw an increase in effectiveness when compared to February 2022. As March is a month with less national celebrations and holidays, these reflect the more day to day purchases conducted by consumers.
- Web personalization remains the most consistent tactic to drive sales across verticals in comparison with email personalization and triggered emails.
- Triggered emails had the highest impact in Europe, whilst web personalization has the highest impact in North America and the UK.
The above figures show conversion rate from email to purchase.
Cart abandonment is a significantly higher issue in the US than the UK or Europe. However, recovery rate is similar across all three regions, which shows there is great opportunity for the use of cart abandonment recovery emails in North America.
Cart abandonment ID rates are fairly consistent across regions, while the US sees a slightly lower browse abandonment ID rate.
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