Real-Time Marketing Report for Q1: 2021
This quarterly report covers Email and Web Personalization plus Cart and Browse Recovery results for Q1 2021: Jan-Mar based on the performance of Fresh Relevance clients.
In Q1 2021, our average client doing web personalization made $122K extra sales for each $1M of turnover.
And our average client doing Cart and Browse abandonment made $133K extra sales for each $1M of turnover (37% more than cart abandonment emails alone).
Average identification rates for cart abandonment are 43.8%, and 13.3% for browse abandonment.
Statistic | This Quarter Figures | Notes |
|---|---|---|
Sales Uplift from Web | 12.24% | Extra sales attributed to Fresh Relevance compared to normal sales |
Sales Uplift from Recovery Emails | 13.29% (8.4% from Cart Recovery plus 4.9% if Browse Recovery is done too.) | Extra sales attributed to Fresh Relevance compared to normal sales |
Proportion of Carts Abandoned | 59.22% by number | Number of abandoned carts/total number of carts |
Proportion of revenue from Browse Recovery | 37.02% | Browse Recovery revenue/Cart and Browse Recovery revenue (for clients doing both) |
Average identification rate for Cart Abandonment | 43.78% |
|
Average identification rate for Browse Abandonment | 13.32% |
|
Average return from a single Cart Recovery Email | £12.11 |
|
Average return from a single Browse Rcovery Email | £2.41 |
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04/29/2021