Retailers have a range of social proof tactics at their disposal to improve the customer journey, increase conversions and build trust - all without investing time and money in content creation.
If you aren’t sure if you're using social proof for maximum impact, weigh up your current mix of tactics with this handy web and email checklist.
Download to find out if you’re making the most of:
- Peer social proof – including ratings, reviews and UGC
- Wisdom of the crowd – including popularity messaging and product recommendations
- Celebrity and influencer social proof