Segmenting your email campaigns delivers increased revenue by getting the right message to your subscribers. In an ideal world you would send different campaigns to different people:
- re-engagement emails to inactive customers
- regular offers to active customers
- frequent offers to highly-engaged subscribers.
But do you have the data to do this in your ESP? Current solutions that capture behavioural data for your ESP are expensive, complex and time consuming.
Now Fresh Relevance provides a new breed of simple software which connects real-time customer behaviour with your ESP. This allows you to send more targeted communications that result in increased revenue.
Download this white paper to learn how you can take advantage of real-time behavioral data.
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