The Retail Social Proof Barometer

How top retailers match up to consumer expectations 

Social proof tactics offer a cost-effective and scalable way to recreate the person-to-person experience by showing shoppers which products are resonating with their peers.

But with the broad range of possible social proof tactics available, finding the right mix for your brand can be tricky.

We embarked on extensive research, matching the web and email initiatives of 50 IRUK Top 500 retailers with the opinions of 2000 British consumers to find out what consumers expect, and which tactics help lead to a purchase.

03/11/2019 eBooks