
SmartBlocks are what Fresh Relevance calls the blocks of real-time, personalized content that you design to engage customers and build their journey.
SmartBlocks can be used in your web pages and emails alike - and in both cases we render and personalize them in real-time, so your marketing is always up-to-the-minute.
It's easy to get started, because SmartBlocks use standard HTML and CSS, and we provide a lot of templates. Mailmerge and customization are handled by a standard scripting language called Jinja2.
- Create your SmartBlock
- The system will give you a little chunk of HTML called a Slot. Copy+Paste this into your web pages and emails,
- When the page or email is viewed, FreshRelevance loads the SmartBlock into the slot, in real-time and personalized.
- You have full control and can change what's displayed in the slot, by editing its Slot Rules (marketing rules).
- Slot Rules can show different SmartBlocks for different types of shopper, time/date range, brand of product already on the page etc.
Here are some examples of different types of SmartBlock:
Banners
For example an announcement or hero image. Read more
Coupons
Personalized Coupons with many uses to entice and retain customers. Read more
Countdown Timers
Countdown to the date+time of a Sale, Marketing Event, or even a Public Holiday. Or a time-of-day, such as your shipping deadline. Read more
Product Recommendations
Personal or crowd-sourced recommendations. Read more
Social Proof Product Recommendations
Show customers what's popular - driving urgency and trust. Read more
Integrate Twitter in your Web Pages andxtend your Social Media Engagement. Read more
Extend your Social Media Engagement. Read more
Extend your Social Media Engagement. Read more
Web Crops - like a real-time "screen capture"
Use live content from your website in your emails. Read more
Popover email address capture.
Email Address Capture Forms to acquire new customers. Read more
Show A Local Weather Forecast.
Live example of weather for London, Great Britain. Read more
Custom
Everything else, including script to dynamically modify your web page or menus. Read more
Related Links:
- Email Personalization and Customization for Travel Companies
- How to use Slot Rules to Show Customers the Perfect Content
- Show the Same Content in Web and Email
- Automated Daily and Weekly Emails
- What to Do When your Email Campaign Breaks your Website