SmartBlocks are what Fresh Relevance calls the blocks of real-time, personalized content that you design to engage customers and build their journey.
SmartBlocks can be used in your web pages and emails alike - and in both cases we render and personalize them in real-time, so your marketing is always up-to-the-minute.
It's easy to get started, because SmartBlocks use standard HTML and CSS, and we provide a lot of templates. Mailmerge and customization are handled by a standard scripting language called Jinja2.
- Create your SmartBlock
- The system will give you a little chunk of HTML called a Slot. Copy+Paste this into your web pages and emails,
- When the page or email is viewed, FreshRelevance loads the SmartBlock into the slot, in real-time and personalized.
- You have full control and can change what's displayed in the slot, by editing its Slot Rules (marketing rules).
- Slot Rules can show different SmartBlocks for different types of shopper, time/date range, brand of product already on the page etc.
Here are some examples of different types of SmartBlock:
Banners
For example an announcement or hero image. Read more
Coupons
Personalized Coupons with many uses to entice and retain customers. Read more
Countdown Timers
Countdown to the date+time of a Sale, Marketing Event, or even a Public Holiday. Or a time-of-day, such as your shipping deadline. Read more
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Product Recommendations
Personal or crowd-sourced recommendations. Read more
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Social Proof Product Recommendations
Show customers what's popular - driving urgency and trust. Read more
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Integrate Twitter in your Web Pages andxtend your Social Media Engagement. Read more
Extend your Social Media Engagement. Read more
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Extend your Social Media Engagement. Read more
Web Crops - like a real-time "screen capture"
Use live content from your website in your emails. Read more
Popover email address capture.
Email Address Capture Forms to acquire new customers. Read more
Show A Local Weather Forecast.
Live example of weather for London, Great Britain. Read more
Custom
Everything else, including script to dynamically modify your web page or menus. Read more
Related Links:
- Email Personalization and Customization for Travel Companies
- How to use Slot Rules to Show Customers the Perfect Content
- Show the Same Content in Web and Email
- Automated Daily and Weekly Emails
- What to Do When your Email Campaign Breaks your Website
Want to find out more?
