Data management & analysis

Connect siloed data across your martech stack for rich customer profiles.

Watch 4 min platform demo

A personalization campaign will only ever be as good as the data that’s fueling it. Collect data seamlessly across all digital and offline touchpoints, unify it and use it to power your omnichannel marketing.

  • Power personalization with agile data segmentation and management. 
  • Import and export data from external sources, such as your CRM or POS system.
  • Drill down into your data and create segments based on behavior and purchases.
  • Capture and unify person-level data, no matter the source.

A comprehensive set of data features


Data integration

Collect and store customer data from any source to create unified customer profiles. Onboard data from multiple sources and create one cohesive dataset for an unprecedented understanding of your customers. Import and export data, including person-level data, offline transactions and extended product data from external sources, such as your CRM or POS system.

Data - Integration - Optimised.png


The rich data you collect is available as a firehose solution. Enrich any database or analysis suite with huge amounts of data by exporting a feed of your customers’ behavioral and transactional data to your Email Service Provider (ESP), Customer Data Platform (CDP), data analytics, statistics and single customer views and marketing analytics platform.

Data - Firehose - Optimised.png

Segment builder

Quickly access real-time customer data and import segments from your ESP without relying on other teams. With our segment builder, you can generate unique, granular segments based on behavior or stage in the customer lifecycle and purchase funnel. Use these segments to engage customers with specific content and export them to other platforms, such as your ESP, marketing or CRM database. 

Data - Segment builder - Optimised.png

Why Fresh Relevance

The real-time personalization and optimization platform

Fresh Relevance analyzes customer data and uses it to personalize and optimize the experience. We help digital marketers boost customer loyalty and revenue by creating a customised journey across channels and devices. Our platform gathers data wherever customers go, then brings it all together in one place with existing data, providing real-time behavior and insight combined with the power to act on it. Fresh Relevance shows customers relevant products when they’re most interested and uses social proof to increase conversions. Treats website visitors differently, whether they’re just browsing, one-time buyers or lapsed customers and recovers more abandoned carts than any other platform. 

Data - Real-time personalization platform - Optimised.png

Franklin Sports Logo

“From day one, when we were getting our new strategy up and running, through to the present day, the Fresh Relevance team has been there with us every step of the way.”

Power all your marketing tactics with data


Onsite popovers

Grow your email list and reduce site abandonment with targeted capture forms and offers. Learn more >

Email my basket - Popups - Optimised.png

Triggered emails

Drive loyalty by encouraging customers to buy from you again and again. Learn more >

Cart Email - Triggered Emails- Optimised.png


Increase revenue by suggesting products and content based on the shopper’s unique interests. Learn more >

Recommendations - Behavioral Targeting - Optimised.png

Dynamic content

Delight customers with targeted content that’s always up to date. Learn more >

Dynamic Content - Behavioral Targeting - Optimised.png

Social proof

Drive conversions and engagement through FOMO and wisdom of the crowd. Learn more >

Social Proof - Dynamic Content - Optimised.png


Localize promotions and drive traffic to your bricks-and-mortar stores. Learn more >

Nearest Store - Geotargeting - Optimising.png

Behavioral targeting

Create granular segments to treat shoppers differently based on customer behavior and  lifecycle stage. Learn more >

Behavioral Targeting - Dynamic Content - Optimised.png

Ready to give our data solutions a go?

book a demo


How does the technology work?

Fresh Relevance works quietly in the background of your site, capturing all available data. It tracks visitor behavior and product data using JavaScript, and combines that with historical transactional and stock level data from the eCommerce platform. 

How long does it take to get started?

Setup is simple and doesn’t require extensive IT implementation. Fresh Relevance integrates seamlessly with all ESPs and ecommerce platforms. Simply enter your ESP log-in credentials and add one line of JavaScript to your website and you’re off.

Will I receive help in the onboarding process?

Our experienced onboarding team will take you through the steps so you can start generating more revenue from day one.

How much does it cost?

Our unique pricing model is based on the average traffic on your website. So you can use the purchased solutions as often as you like, the costs will stay the same. Contact us here for a quote.