Customer data management
Connect siloed data across your martech stack for rich customer profiles.
Watch 4 min platform demoA personalization campaign will only ever be as good as the data that’s fueling it. Collect data seamlessly across all digital and offline touchpoints, unify it and use it to power your omnichannel marketing.
- Power personalization with agile data segmentation and management.
- Import and export data from external sources, such as your CRM or POS system.
- Drill down into your data and create segments based on behavior and purchases.
- Identify customers across any device, fully compliant with GDPR and CCPA.
A comprehensive set of data features
Real-time customer data platform
Fresh Relevance provides all the data needed for personalization in one place. Collect and store real-time customer data from any source to create a unified profile of each shopper and an unprecedented understanding of your customers. Our decision engine helps you to put those customer insights into action in personalized cross-channel campaigns.
Identity resolution
The ability to accurately identify users is fundamental for creating personalized customer experiences. Identify and engage customers across any device that they use, in line with the latest privacy legislation and changing cookie landscape.
Firehose
The rich data you collect is available as a firehose solution. Enrich any database or analysis suite with huge amounts of data by exporting a feed of your customers’ behavioral and transactional data to your Email Service Provider (ESP), Customer Data Platform (CDP), data analytics, statistics and single customer views and marketing analytics platform.
Segment builder
Quickly access real-time customer data and import segments from your ESP without relying on other teams. With our segment builder, you can generate unique, granular segments based on behavior or stage in the customer lifecycle and purchase funnel. Use these segments to engage customers with specific content and export them to other platforms, such as your ESP, marketing or CRM database.
Audience analytics
On what day of the week do shoppers usually buy from you? What product categories are they interested in? What brands do they view the most but don’t purchase? Surface insights about your customers and uncover new opportunities with our audience analytics. Interactive dashboards provide you with a wealth of high-level and granular metrics of the performance of each segment and ESP generated list, including CLTV, purchase interval, AOV and behavior.
Why Fresh Relevance
The real-time personalization and optimization platform
Fresh Relevance analyzes customer data and uses it to personalize and optimize the experience. We help digital marketers boost customer loyalty and revenue by creating a customised journey across channels and devices. Our platform gathers data wherever customers go, then brings it all together in one place with existing data, providing real-time behavior and insight combined with the power to act on it. Fresh Relevance shows customers relevant products when they’re most interested and uses social proof to increase conversions. Treats website visitors differently, whether they’re just browsing, one-time buyers or lapsed customers and recovers more abandoned carts than any other platform.
“From day one, when we were getting our new strategy up and running, through to the present day, the Fresh Relevance team has been there with us every step of the way.”
Aaron Seitz, Digital Marketing Analyst
Power all your marketing tactics with data
Onsite popovers
Grow your email list and reduce site abandonment with targeted capture forms and offers. Learn more >
Triggered emails
Drive loyalty by encouraging customers to buy from you again and again. Learn more >
Recommendations
Increase revenue by suggesting products and content based on the shopper’s unique interests. Learn more >
Dynamic content
Delight customers with targeted content that’s always up to date. Learn more >
Social proof
Drive conversions and engagement through FOMO and wisdom of the crowd. Learn more >
Geotargeting
Localize promotions and drive traffic to your bricks-and-mortar stores. Learn more >
Behavioral targeting
Create granular segments to treat shoppers differently based on customer behavior and lifecycle stage. Learn more >
Ready to give our data solutions a go?
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FAQ
How does the technology work?
Fresh Relevance works quietly in the background of your site, capturing all available data. It tracks visitor behavior and product data using JavaScript, and combines that with historical transactional and stock level data from the eCommerce platform.
How long does it take to get started?
Setup is simple and doesn’t require extensive IT implementation. Fresh Relevance integrates seamlessly with all ESPs and ecommerce platforms. Simply enter your ESP log-in credentials and add one line of JavaScript to your website and you’re off.
Will I receive help in the onboarding process?
Our experienced onboarding team will take you through the steps so you can start generating more revenue from day one.
How much does it cost?
Our unique pricing model is based on the average traffic on your website. So you can use the purchased solutions as often as you like, the costs will stay the same. Contact us here for a quote.