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Real-Time Email Marketing for Universal Variable

"Utilizing Universal Variable on your website allows and simplifies the passing of values from your page to all sorts of different tags and scripts you might want to deploy on your site. By having a uniformly accessible JavaScript object, many of the new tools and products you might want to deploy can now extract their information from this object. In simplest terms, it is a standard way of defining user, page, product information for every page on your site."

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Fresh Relevance outperforms built-in cart abandonment by up to 4x because we:

  • Identify more shoppers, for example using sophisticated ESP integration. Read more
  • Collect more and better data, e.g. product browsing from before a shopper has been recognized. Read more
  • Add Browse Abandonment Recovery to bring back even more shoppers (for an extra 3% sales uplift). Read more
  • Form abandonment too (a lot of our clients use this). 
  • Real-time Emails, not next day, because you lose 90% of shoppers if they have to wait. 
  • Personalized Emails, with cart contents, product recommendations and other smart blocks, for maximum effectiveness. Read more
  • Personal recovery programs for each type of shopper and product, sending 1, 2, 3 or more recovery emails. Read more

sales uplift from real-time email

Fresh Relevance integrates seamlessly with your Universal Variable-enabled store and personalizes your web pages:

  • Add one line of script and you're away
  • Support for standard Universal Variable stores within a few days (we do all the work), and complicated sites by agreement.
  • Personalize your Web pages with product suggestions and dynamic content: selected by user, behaviour, product, time etc.
  • Sophisticated reports including site performance and what shoppers are doing right now.

You can immediately increase sales with leading-edge browse and basket abandonment recovery, then extend this to customer-specific programs that send multiple emails. Next personalize your website with product suggestions and smart blocks, introduce advanced real-time content into all your email marketing, improve all your segmentation and targeting with real-time analytics, and load real-time activity data into your CRM or Analytics System.

Fresh Relevance supports Universal Variable. This is not a single eCommerce store, but a standard data model that's supported by an increasing number of stores. Its purpose is to reduce cost and give you a greater choice of tools. Universal Variable itself is completely open source and free to use: here is the specification.

Fresh Relevance sends real-time, cart abandonment and browse abandonment emails to the customers of your Universal Variable-enabled ecommerce store. The emails are personalised, including product pictures and links back to your store, making it simple for lapsed customers to return and buy. We also provide real-time data feeds to personalize your regular emails and Web pages, real-time analytics to target your marketing better, and extensive real-time reports.

Fresh Relevance also supports the W3C Digital Data Layer - a related specification from the World Wide Web Consortium (W3C).

Integration

  • No plugins to install. Add one line of script and a purchase complete image and you're away
  • Easy install with telephone support, walk-through documentation, and no API programming or manual uploads.
  • Won't slow down your store, because the script is asynchronous and cached.
  • Fresh Relevance maximises the number of shoppers identified with Advanced ESP integration, eCommerce site integration, and Padiact integration. This is the single most important factor for marketing success.
  • Supports the W3C Digital Data Layer and Universal Variable data standards (for if you want to integrate a lot of data).
  • Fresh Relevance automatically collects more and better data, e.g. browse history from before a shopper has been recognized.
  • Triggered Analytics load into your ESP - for example new visitor or top buyer - so you can Segment and Personalize using real-time data.
  • Firehose of shopper activity data, loaded via FTP into your CRM or Analytics System.
  • Advanced reports on your campaigns and the effectiveness of your marketing.

Recovery Emails (Cart and Browse Abandonment)

About Fresh Relevance

Established in 2013 and based in Southampton, UK, Fresh Relevance is the real-time engagement marketing company that drives sales for online retail and travel brands with real-time, hyper-personalised website and email content.

Fresh Relevance has more than 200 clients, including: Cottages4U, illy, Kuoni, Moss Bros, Thorntons, White Stuff and 7dayshop. And we're The Most Recommended Cart Abandonment Solution, by Members of OnlyInfluencers

About Universal Variable

Established in 2013 and based in Southampton, UK, Fresh Relevance is the real-time engagement marketing hub that drives sales for online retail and travel brands with real-time, hyper-personalised website and email content. Fresh Relevance has more than 200 clients, including: Cottages4U, illy, Kuoni, Moss Bros, Thorntons, White Stuff and 7dayshop. And we're The Most Recommended Cart Abandonment Solution, by Members of OnlyInfluencers

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