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Real-Time Email Marketing for dotmailer

dotmailer is a very intuitive email marketing and marketing automation platform that integrates seamlessly with Fresh Relevance.   Fresh Relevance provides highly accessible live email content and real-time triggers to dotmailer and integrates with any e-commerce platform, even custom websites.

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Open Time Agile Email

Fresh Relevance works with dotmailer to provide contextual email content that drives engagement with open time relevant messaging. This is a very flexible platform with many unlimited content types, so you can plan your budget precisely.  

  • Location targeted content
  • Countdown widgets
  • Web synced email content
  • Individualized coupons
  • Live social media feeds
  • Social proof widgets
  • Web-scraped content


open time agile email

joined-up email and web personalization

Joined-up Email and Web Personalization

Today’s shoppers appreciate a personalized experience in emails and web pages. 

  • Universal content rules for every channel
  • Web and email product recommendations
  • Email to web real-time personalization
  • Behavioral targeting in email and web
  • Web content optimization


Sophisticated 1-2-1 Automated Emails

Shopping cart abandonment emails drive additional revenue and recapture lost sales, and so do many other advanced triggered emails made possible with Fresh Relevance and dotmailer.

  • Reducing price alerts
  • New stock availability
  • Browse abandonment
  • Replenishment triggers
  • All highly personalized with real-time content

sophisticated 1-2-1 automated emails

About Fresh Relevance

Established in 2013 and based in Southampton, UK, Fresh Relevance is the real-time engagement marketing company that drives sales for online retail and travel brands with real-time, hyper-personalised website and email content.

Fresh Relevance has more than 200 clients, including: Cottages4U, illy, Kuoni, Moss Bros, Thorntons, White Stuff and 7dayshop. And we're The Most Recommended Cart Abandonment Solution, by Members of OnlyInfluencers

About dotmailer

dotmailer is the UK's no.1 email marketing provider with 70,000+ users in 150 countries. Now dotmailer is celebrating its sixteenth anniversary, after launching in 1999. 

Today, the group is solely focused on email marketing. It has grown to become a leader in the provision of intuitive Software as a service (SaaS) email marketing and cross channel tools. 

Fresh Relevance and dotMailer at eCommerce Expo

Mike Austin, our CEO, co-presented a talk with Matt McClelland of dotMailer, on "Driving Loyalty through Fresh Relevance", which generated quite a lot of interest from attendees.

Here's the blog post.

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