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Real-Time Email Marketing over FTP

Fresh Relevance is the marketing hub for online retailers. We increase sales with personalized customer experiences and real-time marketing.

FTP ESP is our way of sending real-time messages, via FTP, to your custom messaging technology (scroll down for how it works). 

You can use it to trigger an email from your in-house ESP, or alert your call centre, or tweet a private message, or trigger a robo-dialler. The possibilities are endless.

With FTP ESP you can use Fresh Relevance to manage all types of real-time triggered communications and personalized content, though your custom technology, other ESPs, and throughout your website.

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Real-time shopping cart abandonment triggered by FTP to your Custom System

Recover more revenue than any ESP recovery solution. Cart Abandonment triggers 4x more emails than solutions based solely on Magento Plug-ins.

In Fresh Relevance creating advanced personalization for shopping cart abandonment emails and other types of email is easy. Read More...

Sales Uplift from cart/browse email revenue

Real time content

Real-time email content triggered by FTP to your Custom System

Use a range of real-time content tools to make any email personalized, based on the categories of products people have browsed the most and many other metrics.

Use real-time countdown timers to drive urgency, personalized images to create engagement and dynamic web crops to seamlessly integrate latest offers or blog posts into your emails. Read More...

Browse abandonment emails triggered by FTP to your Custom System

Fresh Relevance provides a range of real-time triggered emails that are all fully integrated with your technology and are fully customizable dependent upon your branding.

Cart Rebuild integration allows cart abandonment emails to work cross-channel, for example, abandon on your mobile then click the cart abandonment email on your desktop. Read More about Browse Abandonment...

cart abandonment emails

MessageFocus from Adestra system

Target triggered messages like never before

Imagine being able to target specific customers with specific shopping cart abandonment emails based on behavioral profile.

Email product recommendations and web product recommendations kept perfectly in sync

Drive email and web conversions with consistent messaging through the user experience.


About Fresh Relevance

Established in 2013 and based in Southampton, UK, Fresh Relevance is the real-time engagement marketing company that drives sales for online retail and travel brands with real-time, hyper-personalised website and email content.

Fresh Relevance has more than 200 clients, including: Cottages4U, illy, Kuoni, Moss Bros, Thorntons, White Stuff and 7dayshop. And we're The Most Recommended Cart Abandonment Solution, by Members of OnlyInfluencers


FTP ESP is a technology from Fresh Relevance. Instead of sending a triggered email like a normal ESP (Email Service Provider), it uses FTP (File Transfer Protocol: either SFTP or FTPS) to load a small CSV file onto your FTP Server, containing the same information as would be used to send that email (email address, mapped fields etc). 

You can then write a simple program to scan for these files, read the contents, and trigger a corresponding action in whatever custom technology you use.

You could send an email from an in-house ESP, or alert your call centre, or tweet a private message, or trigger a robo-dialler. The possibilities are endless.

Other uses of FTP

To avoid possible confusion, note that we can also use FTP (either SFTP or FTPS) for integration: to copy bulk data in both directions between your system and Fresh Relevance. For example the firehose. This bulk data integration is optional and entirely separate from FTP ESP.

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