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Real-time Marketing for IBM Marketing Cloud

ALL the tools you need to deliver a real-time personalized experience to your customers. Fully integrated with IBM Marketing cloud.

Fresh Relevance is a verified IBM Universal behavior Exchange (UBX) integration partner.

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Triggered Emails

Fresh Relevance joins up IMB Marketing cloud (SilverPop) with your eCommerce store to drive automated emails like shopping cart abandonment and price drop alerts.

triggered emails


Social Proof

Real-time Social Proof tools apply social influence in any IBM Marketing Cloud email or any of your web pages. 

social proof

exit intent popovers


Exit Intent Popovers

Use data capture Popovers, utilizing exit intent algorithms that identify browsers who are about to leave before they do so.


Cross-Channel Personalization

Fresh Relevance works with IBM Marketing Cloud to provide unique set of easy to use tools for cross-channel personalization.

cross-channel personalization

agile email content




Agile Email Content

All Fresh Relevant content is real-time relevant at email open time if in an email, or at page download time if in a web page.




eCommerce Integration

Fresh Relevance joins up IBM Marketing cloud to eCommerce store. Integrations include Magento, Demandware, IBM Websphere.

eCommerce integration

behavioral targeting


Behavioral Targeting

Target web visitors and email subscribers with unique offers based on their current and past behavior.



Social Content

Use any of your social content in IBM Marketing Cloud emails - all real-time relevant at the point of open.


social content

real-time reporting

Real-Time Reporting

Real-time interactive reports are available for every aspect of the FR platform including:

  • AB Testing
  • Email Content / Conversions
  • Web conversions
  • Trending Products
  • Abandonment and recovery

About Fresh Relevance

Established in 2013 and based in Southampton, UK, Fresh Relevance is the real-time engagement marketing company that drives sales for online retail and travel brands with real-time, hyper-personalised website and email content.

Fresh Relevance has more than 200 clients, including: Cottages4U, illy, Kuoni, Moss Bros, Thorntons, White Stuff and 7dayshop. And we're The Most Recommended Cart Abandonment Solution, by Members of OnlyInfluencers

About IBM Marketing Cloud

IBM Marketing Cloud is a cloud-based digital marketing provider that offers email marketing, lead-to-revenue management and mobile engagement solutions. IBM Marketing Cloud uses customer data and individual behaviors, collected from a variety of sources, to inform and drive personalized interactions in real time. IBM Marketing Cloud powers the delivery of exceptional experiences for customers across the buyer journey by leveraging key data, providing analytical insights and automating relevant cross-channel interactions. As part of IBM, IBM Marketing Cloud helps make it easier to design meaningful customer experiences across applications, devices and time, accelerating today’s results and tomorrow’s ambitions. IBM Marketing Cloud is trusted by more than 5,000 brands around the globe. 

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