Integrate real-time behavioural and

transactional data 

with IBM Marketing Cloud


Fresh Relevance links to the IBM Marketing Cloud via the Universal Behavior Exchange (UBX) so you have all the data you need for better email personalization and segmentation, in real-time, with no big integration project:

  • Transactional data integrated with IBM Marketing Cloud
  • Behavioral data integrated with IBM Marketing Cloud
  • Real-time creation of product catalogue 



Real Time Product Recommendations Marketing

Real-time email and web content

for IBM Marketing Cloud


Use a range of real-time content tools to make any email from IBM Marketing Cloud or any web page personalized for the customer.

Use product recommendations, real-time countdown timers, personalized images, dynamic web crops and many more real-time tactics to increase conversions on your webiste and engagement with your emails.  Read More...

Browse abandonment emails

for IBM Marketing Cloud


Fresh Relevance triggers browse abandonment emails that are all fully integrated with IBM Marketing Cloud and are fully customizable. You are in full control! Read More about Browse Abandonment...

cart abandonment emails

Sales Uplift from cart/browse email revenue

Real-time shopping cart abandonment

for IBM Marketing Cloud


Recover more revenue with advanced Cart Abandonment that works directly with IBM Marketing Cloud. Fresh Relevance identifies on average 4x more abandoners than solutions based solely on ecommerce plug-ins.

Advanced personalization for shopping cart abandonment emails and other types of email in IBM Marketing Cloud is now easy. Read More about Cart Abandonment...

About Fresh Relevance

Established in 2013 and based in Southampton, UK, Fresh Relevance is the real-time engagement marketing company that drives sales for online retail and travel brands with real-time, hyper-personalised website and email content.

Fresh Relevance has more than 200 clients, including: Cottages4U, illy, Kuoni, Moss Bros, Thorntons, White Stuff and 7dayshop. And we're The Most Recommended Cart Abandonment Solution, by Members of OnlyInfluencers

About IBM Marketing Cloud

IBM Marketing Cloud is a cloud-based digital marketing provider that offers email marketing, lead-to-revenue management and mobile engagement solutions. IBM Marketing Cloud uses customer data and individual behaviors, collected from a variety of sources, to inform and drive personalized interactions in real time. IBM Marketing Cloud powers the delivery of exceptional experiences for customers across the buyer journey by leveraging key data, providing analytical insights and automating relevant cross-channel interactions. As part of IBM, IBM Marketing Cloud helps make it easier to design meaningful customer experiences across applications, devices and time, accelerating today’s results and tomorrow’s ambitions. IBM Marketing Cloud is trusted by more than 5,000 brands around the globe. 

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