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Real-Time Email Marketing for Pure360

Fresh Relevance is the marketing hub for online retailers. We increase sales with personalized customer experiences and real-time marketing.

With the Pure360 and Fresh Relevance integration you can manage many types of real-time triggered emails and personalized content inside Pure360 and throughout your website. 

The integration with your eCommerce site is easy; no custom integration work is needed! (Read more.)

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Real-time shopping cart abandonment for Pure360

Recover more revenue than any ESP recovery solution. Cart Abandonment triggers 4x more emails than solutions based solely on Magento Plug-ins.

In Fresh Relevance creating advanced personalization for shopping cart abandonment emails and other types of email in Pure360 is easy. Read More about Cart Abandonment...

Sales Uplift from cart/browse email revenue

Real time content

Real-time email content for Pure360

Use a range of real-time content tools to make any email from Pure360 personalized based on the categories of products people have browsed the most and many other metrics.

Use real-time countdown timers to drive urgency, personalized images to create engagement and dynamic web crops to seamlessly integrate latest offers or blog posts into your Pure360 emails. Read More...

Browse abandonment emails for Pure360

Fresh Relevance provides a range of real-time triggered emails that are all fully integrated with Pure360 and are fully customizable dependent upon your branding.

Cart Rebuild integration allows cart abandonment emails to work cross-channel, for example, abandon on your mobile then click the cart abandonment email on your desktop. Read More about Browse Abandonment...

cart abandonment emails

Pure360 system

Target triggered email like never before

Imagine being able to target specific customers with specific shopping cart abandonment emails based on behavioral profile.

Pure360 email product recommendations and web product recommendations kept perfectly in sync

Drive email and web conversions with consistent messaging through the use experience.

See real-time behavioral data in Pure360

Power all Pure360 tools with real-time behavioral data from Fresh Relevance.


About Fresh Relevance

Established in 2013 and based in Southampton, UK, Fresh Relevance is the real-time engagement marketing company that drives sales for online retail and travel brands with real-time, hyper-personalised website and email content.

Fresh Relevance has more than 200 clients, including: Cottages4U, illy, Kuoni, Moss Bros, Thorntons, White Stuff and 7dayshop. And we're The Most Recommended Cart Abandonment Solution, by Members of OnlyInfluencers

About Pure360

Founded in 2001, Pure360 are a UK-based email & SMS marketing provider who specialise in understanding their clients and getting the very best results from their campaigns. They work with over 1400 organisations including brands such as innocent drinks, The FT, Bravissimo, PayPal and Occam.

Their company vision is “redefining email to transform our customers’ digital marketing results”. They allow marketers to send clever, results-driven campaigns without over complicating things.

They believe the future of the digital marketing landscape is a best-of-breed platform, integrated into key business systems to allow recipients to receive personalised, targeted campaigns built around their behaviour.


Case Study: Citrus-Lime see abandonment rate drop by 30 per cent using Pure360 Behavioural Targeting

The challenge:

As for many ecommerce sites, the problem of cart abandonment was an issue for Citrus-Lime. With a cart abandonment rate of 80-90%, Citrus-Lime were keen to recover these lost sales. To try and improve the situation the company implemented a cart abandonment email campaign.

The solution

Within the first month, Citrus-Lime witnessed their abandonment rate drop to below 70% and it now stands at an impressive 60-65%. Our client recognised a strong ROI from the beginning – achieving an average sales uplift of 12% per month from cart abandonment emails alone. Citrus-Lime found that the ease of setup and use of Behavioural Targeting allowed the campaign to fit in seamlessly with their current email and digital marketing strategy.

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