Website Personalization

Create personalized onsite experiences with ease.

Website personalization

Reduce bounce rate and increase online revenue by presenting each website visitor with an experience that’s tailoredtotheirbehaviorandinterests.

Boost engagement

Improve conversions

Enhance loyalty

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Product recommendations

Display personalized recommendations on your website that help each shopper discover products and content they’ll love while achieving your unique business objectives.

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Onsite popovers

Create branded, SEO-friendly onsite popovers that capture email and phone contact data, increase website conversions and combat bounce rates.

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Social proof

Give customers the confidence to select the product that is right for them and speed up the purchase decision with on-brand social proof.

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Dynamic content

Automatically generate compelling web content that is up-to-date and personalized based on each shopper’s behavior, context and preferences.

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Behavioral targeting

Deliver a person-to-person website experience at scale by accessing a wealth of real-time customer data.

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Website Optimization

Identify and deploy your best-performing web content quickly for maximum ROI with A/B testing and AI-driven optimization.

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…and much more

Personalize the customer experience on your website with geotargeting, customer data management, and search.

Want to see how website personalization can increase your KPIs?

“Before Fresh Relevance, we had one of those homepages that was stuffed with information. But now we can tailorthehomepagetoeachperson. We’re able to listen to website visitors and serve them what they need rather than broadcasting the same content to everyone.”

Janis Thomas, LookFabulousForever

“Before Fresh Relevance, we had one of those homepages that was stuffed with information. But now we can tailorthehomepagetoeachperson. We’re able to listen to website visitors and serve them what they need rather than broadcasting the same content to everyone.”

Janis Thomas, eCommerce & Marketing Director, Look Fabulous Forever

Control your website with easy-to-use software

Implement, test and improve personalized elements on your website without relying on your internal IT and development teams, and benefit from drag and drop functionality and our user-friendly Site Editor.

Engage new website visitors

Engage new website visitors and improve click-throughs using contextual data and AI. You can personify the experience of visitors who have not been identified yet, even on the landing page and before they click on anything.

Reduce bounce rates and boost conversions

Present each shopper with a personalized website experience that is tailored to their specific interests and actions. Display personalized banners, product recommendations, pop-ups, website navigation and CTAs based on behavioral, transactional and contextual data.

Benefit from SEO-friendly website personalization

Serve personalization either server-side or client-side to balance maximum agility with SEO. Client-side personalization gives you the flexibility to make changes quickly while server-side personalization makes it easy to comply with Google Page Experience.

Future proof your identity strategy

We use a combination of zero-party and first-party data to power personalization, and we never use third-party data, fingerprinting or other techniques designed to subvert privacy protection legislation. So you can reap the benefits of personalization and grow and enrich your customer database compliantly.

Integrate seamlessly with your existing tech stack

Set up the integration with Fresh Relevance and your existing eCommerce platform quickly and easily using a single line of JavaScript. Our personalization platform has pre-built integrations with all leading eCommerce platforms and can be easily added to custom websites.

 

Find out how Fresh Relevance integrates with your tech stack

With personalization tactics such as product recommendations and dynamic content, eCommerce businesses can deliver relevant experiences for each shopper based on their purchase and browse data and contextual data such as their location. This helps shoppers find products they desire faster, which drives loyalty and revenue.

Today’s consumers want a convenient, friction-free experience that is tailored to their needs. The biggest advantage of personalization is that it empowers businesses to deliver the relevant experience consumers crave, which increases loyalty, retention and revenue. In fact, on average our customers increase online revenue by 31% with Fresh Relevance.

The best way to implement personalization is to invest in a dedicated, best-of-breed personalization platform. This requires integration with existing technology, such as your ESP, eCommerce system and customer data platform. Learn more in our Personalization Buyer’s Guide.