Real-Time Marketing Report for Q1: 2020
This quarterly report covers Email and Web Personalization plus Cart and Browse Recovery results for Q1 2020: Jan-Mar based on the performance of Fresh Relevance clients.
In Q1 2020, our average client doing personalization made $80K extra sales for each $1M of turnover.
And our average client doing Cart and Browse abandonment made $119K extra sales for each $1M of turnover (47% more than cart abandonment emails alone).
Average identification rates for cart abandonment are 39.4%, and 11.5% for browse abandonment.
Statistic |
This Quarter Figures |
Notes |
|---|---|---|
|
Sales Uplift from Lightweight Personalization |
8.00% |
Extra sales attributed to Fresh Relevance compared to normal sales |
|
Sales Uplift from Recovery Emails |
12% (6.4% from Cart Recovery plus 5.5% if Browse Recovery is done too.) |
Extra sales attributed to Fresh Relevance compared to normal sales |
|
Proportion of Carts Abandoned |
61.5% by number |
Number of abandoned carts/total number of carts |
|
Proportion of revenue from Browse Recovery |
46.30% |
Browse Recovery revenue/Cart and Browse Recovery revenue (for clients doing both) |
|
Average identification rate for Cart Abandonment |
39.42% |
|
|
Average identification rate for Browse Abandonment |
11.53% |
|
|
Average return from a single Cart Recovery Email |
£15.98 |
|
|
Average return from a single Browse Rcovery Email |
£3.45 |
|
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04/01/2020