Drive reader engagement, subscriptions and advertising revenue through a personalized experience.
Battle subscriber churn and increase marketing ROI by better understanding your audience and tailoringmessagestoeachreader.
Join up readership data
Increase conversion rates
Inspire readers with relevant content
Key features to boost media revenue
Optimize conversion rates by bringing readers back to your website with single or multi-step triggered emails and SMS, including form abandonment, subscription renewal reminder, and lapsed subscriber messages. Messages can be based on behavior and stage in the customer lifecycle.
Put the most relevant content in front of each reader, both online and in emails. By automatically curating the homepage and newsletters for each individual, you inspire readers to keep on reading. Fresh Relevance offers over 30 recommendation types and filters that you can mix and match to meet your goals.
Increase your email subscriber base and convert more one-time visitors into known readers with targeted email subscribe messaging. Keep readers from leaving your website with exit intent pop-ups offering targeted content suggestions.
Display personalized content and subscription offers that update at the moment of engagement. This maximizes a story’s reach and pages per session and keeps readers coming back.
Trusted by 300+ businesses, including
Why choose us
Get a full view of the reader for data-driven decisions
Collect data seamlessly across touchpoints and channels and unify it to create rich customer profiles. Then put those customer insights to work by creating and optimizing campaigns. Power personalization with agile data segmentation and get deep insights into customer segments with in-platform analytics.
Increase advertising revenue
Improve ad sales and audience monetization by increasing ad impressions and content consumption. Get relevant offers, articles and videos in front of those readers who are most interested. Strengthen your negotiation position towards media service agencies and sell more ads by leveraging rich data about your readership.
Automatically test and optimize content
Automatically optimize individual pieces of content, or the entire CX, across channels using Machine Learning. Analyze your personalization campaigns in Google Analytics.
Integrate seamlessly with leading publisher tools
Getting started with Fresh Relevance is a matter of days, not weeks or months. We play nicely with your existing tools, including your ESP, CDP, data management platform and analytics suite.
Increase your email subscriber base and convert more one-time visitors into known readers with targeted data capture, such as exit intent pop-ups, and strategic gating of content based on each reader’s website behavior.
Benefit from easy-to-use software
Implement, test and improve personalized elements on your website and emails without relying on your internal IT and development teams. Benefit from drag and drop functionality, our user-friendly Site Editor and the ability to pause campaigns with ease.
Watch our platform in action