Travel
Reduce lengthy decision-making and increase booking revenue with personalized experiences.
Build customized experiences that capture travel bookers’ attention and increase conversions by offering the most current and relevant content in real-time.
Combat booking abandonment
Increase AOV
Boost customer loyalty
“The initial issue for us was getting budget, because we were coming out of a difficult time during Covid-19. But we’ve seen 129X ROI with Fresh Relevance, and so have been able to invest more in using the platform.”
Roberto Gennaro, Chief Digital Officer, red.tag.ca
Features to help your travel site
- Triggered emails
- Product recommendations
- Social proof
- Dynamic content
- Onsite popovers
- Optimization
- and much more
Triggered emails
Minimize booking and browse abandonment and recover revenue by reminding travelers why they should book with you. Tailor triggered messages and SMS to the context.
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Product recommendations
Use targeted upsell messages to promote relevant ancillaries and upgrades throughout the booking funnel to increase average order values.
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Social proof
Help travellers discover the best hotels, destinations, activities and amenities with social proof. Showcase user-generated content and ratings and reviews to help travellers find the trip that’s right for them.
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Dynamic content
Ensure travelers will always see the latest deal information, including live prices, discounts and availability, no matter when they engage with your marketing. Tailor your promotions to the traveler’s preferences, their history and stage in the booking journey.
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Onsite popovers
Use targeted overlays to invite new visitors to sign up to your marketing emails. Reduce booking abandonment with exit intent pop-ups that trigger when a booker is about to leave your website.
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Optimization
Identify and deploy your best-performing travel content and campaigns quickly for maximum ROI with auto-ending A/B testing and AI-driven optimization.
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… and much more
Personalize every shopper’s experience across channels with behavioral targeting, geotargeting, customer data management, and search.
Why choose us
Personalize the experience across channels
Customize and coordinate the experience that is presented to each shopper within emails, SMS, onsite, app and ads. Build bespoke omnichannel customer experiences based on personification or identity, behavioral, demographic and geographic criteria, as well as seasons and events.
Get a unified view of the customer
Collect data seamlessly across all digital and offline touchpoints and unify it to create rich customer profiles. Put those customer insights to work by creating and optimizing campaigns, power personalization with agile data segmentation and get deep insights into customer segments with in-platform analytics.
Reduce booking abandonment
Minimize booking and browse abandonment and recover revenue with timely and relevant triggered abandonment emails and SMS messages that bring travelers back to your site to complete their bookings.
Automatically test and optimize content
Automatically optimize individual pieces of content, or the entire CX, across channels using Machine Learning. Analyze your personalization campaigns in Google Analytics.
Increase trust in your brand and boost urgency
Help travelers discover the best hotels, destinations, activities and amenities with social proof. Showcase user-generated content and ratings and reviews to give travelers the confidence to book with your business. Use wisdom of the crowd to draw attention to popular holidays, and create urgency and encourage conversions by showing how many people have booked recently.
Benefit from easy-to-use software
Implement, test and improve personalized elements on your website and emails without relying on your internal IT and development teams. Benefit from drag and drop functionality, our user-friendly Site Editor and the ability to pause campaigns with ease.
Watch our platform in action