Triggered Emails

Engage customers at the moments they’re most likely to convert with marketing automation.


Create personalized, automated emails based on customer behavior that reduceshoppingcartabandonment and consistently drive eCommerce revenue.

Saves you time

Boosts conversions

Integrates with your tech stack

Identify shoppers across multiple devices, even when they aren’t logged into their customer account.


“By combining multiple identification strategies, the platform allows us to track shoppers across multiple devices without requiring them to log in. In no time, we went from a 25% identification rate to an extremely impressive 65%.”

Niek Stofbergen, Senior Email Marketer,

Create triggered email campaigns without relying on your internal IT and development teams with our intuitive drag-and-drop UI.


“Our previous solution for cart abandonment was very basic and we couldn’t build on it without using extensive developer time. Fresh Relevance solved that problem for us.”

Nathan Amery, Head of Digital Marketing, Jewellerybox

Remove the pressure of building time-consuming BAU marketing newsletters to engage customers with emails that trigger automatically based on customer behaviour.


“The purchase complete emails we sent via our ESP entailed a lot of manual work, since every email required different artwork and specific products. With Fresh Relevance, we were able to create a dynamic purchase complete campaign. It’s saved us a lot of time.”

Chris Hibbard, Web Content & UX Manager, FFX

Customize your triggered emails based on the type of shopper, carted value, etc. and add conversion-boosting elements such as product recommendations and social proof.


“We had a very basic cart abandonment set up before. The emails were non-personalized, they didn’t show the products and they didn’t include social proof. Now with Fresh Relevance, we’ve seen a 25% increase YoY in abandoned cart revenue.”

Nathan Amery, Head of Digital Marketing, Jewellerybox

Increase your chances of engaging customers by creating multi-step triggered email campaigns, for example sending 3 cart recovery emails after 30 minutes, 24 hours and 72 hours.


“We’re seeing a 14% conversion rate for the first cart abandonment email we trigger, and then a 3% conversion rate for the second email that gets triggered 24 hours after abandonment.”

Tina Calder, Head of Customer Retention, Awaze

Get granular insights into how your campaigns are performing, test the impact of different send times, subject lines, etc., and understand the contribution of triggered email campaigns to your overall conversions and sales uplift.

ecommerce personalized emails

“The amount of triggers that we’ve been able to set up, adapt and improve using Fresh Relevance has been incredibly impactful.”

Charles Kraus, Senior CRM Manager, Buyagift


Want to see how marketing automation can increase your KPIs?

Book a tailored demo with us and our leading experts will walk you through our platform with use-cases relevant to your brand. Alternatively, request a free personalization audit to receive an analysis of our key digital touchpoints and recommendations on how to optimize your customer experience.

Browse abandonment emails

Turn window shoppers into buyers.

Two thirds of shoppers visiting your website will look at your products but leave without making a purchase.

Convert more of these browsers into buyers and generate 3% more eCommerce revenue by calling them back with abandoned browse emails.

Cart abandonment emails

Recover abandoned sales by reconnecting with shoppers.

One in two online shopping carts get abandoned. Combat shopping cart abandonment and drive 7% more revenue by triggering remarketing emails when the shopper leaves your website.

Abandoned cart emails remind them of what they left behind and tempt them back to complete the purchase.

Booking abandonment emails

Recover abandoned bookings by reconnecting with customers.

Send triggered booking abandonment emails to remind shoppers of the trip they were interested in and encourage them to return to your site to complete their booking.

Post-purchase emails

Tempt your customers to buy more.

Effective marketing doesn’t end when a customer buys your product.

Maintain a strong relationship and boost customer lifetime value by tempting them to spend a little more through targeted upsell, cross-sell and deep-sell emails based on their recent purchase.

Price drop emails

Leverage price reductions to maximum effect.

Provide great customer service and clear excess inventory by informing shoppers of discounts on items they viewed with a price decrease alert.

Stock alert emails

Boost the urgency to buy by giving shoppers a heads-up when a product that they’ve recently browsed has now become low in stock.

Let customers know that a previously sold-out product they looked at has come back in stock.

Custom trigger emails

Motivate shoppers to complete a booking or subscription form by triggering a retargeting email.

Ensure that your customers never run out of their favorite products with predictive marketing messages that remind them to restock.

Find out how Fresh Relevance integrates with your email service provider