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Geotargeting

Localize offers and drive traffic to your bricks-and-mortar stores.

Personalize the experience for each customer based on where they’re located, ensuring that they see content most relevant to their current context.

Improve CX

Boost engagement

Increase conversions

Display content and product recommendations based on the location and interests of the customer, so the individual will only see products that are available near them and likely to meet their interest based on past purchases and browses.

Encourage shoppers to visit the store closest to them by displaying store details, such maps and opening hours, on your website and in emails.

Filter content and recommendations based on the location and interests of each customer.

Define regions and store catchment areas using geographical coordinates, post code, proximity to a given location, or a custom-drawn map shape.

Leverage location data across your bulk emails, triggered messages, SMS and website to engage shoppers across channels.

Split tests make it easy to compare and optimize your geotargeting campaigns for conversions. Automatically optimize individual pieces of content, or the entire CX, across channels using Machine Learning. Analyze your personalization campaigns in Google Analytics.

 

Want to see how personalization can increase your KPIs?

Book a tailored demo with us and a member of our team will showcase the platform in action with use cases relevant to your business. Alternatively, request your free personalization audit to receive an analysis of your key digital touchpoints and recommendations on how to optimize your customer experience.

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Multiple location data sources

Fresh Relevance offers you various options to target shoppers based on location.

Engage shoppers based on current or preferred location and display content specific to the shopper’s city, county and state or a set geofence.

You can merge in a location from your ESP and CRM or store a value, i.e. an imported known location.

Alternatively, you can use the shopper’s IP address to target their current geolocation.

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Location-based dynamic content

Don’t waste precious marketing real estate by displaying a product that’s too far away from the customer.

Filter content and recommendations based on the location and interests of each customer.

The individual will only see products that are available near them and likely to meet their interest based on past purchases and browses.

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Nearest store

Nearly half (43%) of shoppers prefer to try products in store before buying online.

Connect clicks with bricks and encourage shoppers to visit the store closest to them by displaying store details, such maps and opening hours.

If the nearest store is too far away, you can set a rule to direct the customer to your website instead.

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Flexible geofences

We know that a person’s location isn’t always clean cut.

For example, a person’s nearest store might not be the one that’s easiest for them to get to.

That’s why we give you the option to override locations.

You can define regions and store catchment areas using geographical coordinates, post code, proximity to a given location, or a custom-drawn map shape.

Find out how Fresh Relevance integrates with your tech stack