Personalization demystified
Curated learning paths to expand your skills in key personalization tactics.
learning paths
eCommerce personalization
Discover what eCommerce personalization is, the difference between personalization and demographic segmentation, and how to get started.
learning paths
Personalized product recommendations
Learn more about the difference between non-personalized and personalized product recommendations, how to measure success, and what to look for in a product recommendation solution.
learning paths
Dynamic content
Discover the difference between dynamic content and static content, learn more about types of dynamic content and how to implement dynamic content into your marketing.
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Behavioral targeting
Learn what behavioral targeting is, the benefits of behavioral targeting, how it works, and examples.
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Market segmentation
Discover the four types of market segmentation with real-life examples and learn how to monitor your segments.
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Browse abandonment
Find out more about browse abandonment, what causes it, and how you can combat it with triggered browse abandonment emails.
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Cart abandonment
Find out more about cart abandonment, what causes it, and how you can combat it with triggered cart abandonment emails.
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Geotargeting
Learn more about the benefits of geotargeting and the difference between geotargeting and geofencing, along with several use cases.
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Social proof
Discover what social proof is in digital marketing, how to add social proof to your website and emails and what to look out for in a social proof solution.
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Testing and optimization
Discover the benefits of testing and optimization, common testing methods, client-side vs server-side testing, and use cases.
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Customer Data Management
Discover what customer data management is, 5 best practices, and whether to choose a CDP vs DMP.
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Data capture
Read more about data capture, why you need it, how it works and several use cases.
learning paths
SMS
Learn more about SMS marketing – discover what SMS marketing is, key benefits, best practices and examples.
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B2B marketing
Learn more about B2B marketing – discover what B2B marketing is and how to create a strategy, along with real-life examples.