Optimization
Automatically optimize the customer experience across channels towards your business goals.
Why choose us
Save time with AI-powered automation
Automatically test and optimize individual pieces of content, or the entire customer experience, across channels using AI. End A/B tests automatically on a set date or number of impressions and display the variant that generated most revenue.
Choose your optimization goals
Choose from many different optimization goals, such as increasing AOV, conversion rate, identification rate, site visits, average time on site and reducing bounce rate.
Produce faster results
Our automatic optimization functionality produces faster results than A/B testing by constantly monitoring performance and removing any delay in deploying the best content for maximum ROI. This is particularly useful for time-bound events, such as Black Friday.
Ensure relevancy
Our always-on optimization functionality identifies changes in content performance, for example based on season or external events, and continues to recheck the performance of less successful variations, automatically displaying these more frequently if a positive change is detected.
“Auto Optimize is simple to use and has saved us a lot of time. It runs automatically in the background, not like a split test where you have to keep an eye on it all the time. It ensures we’re getting the results we need.”
Georgia Bell, SEO & Email Executive at Direct365
Watch auto-optimization in action
Discover our optimization features
- Auto optimize
- Contextual auto optimize
- A/B testing
- Google analytics integration
- Optimize Center
- Control groups
Auto Optimize
Harnessing AI, Auto Optimize ensures a highly relevant experience and produces faster results than A/B testing.
You can automatically optimize individual assets, or the entire CX, across multiple channels.
Optimize for many goals, such as increasing AOV, conversion, identification rate, site visits, average time on site and reducing web bounce rate.
Contextual Auto Optimize
Harnessing AI and real-time customer data, Contextual Auto Optimize ensures that each user sees the assets that resonate most with them.
You can automatically optimize individual pieces of content, or the entire CX, across multiple channels based on the context of each user.
Optimize for many contexts, such as day of the week, country, device type, purchases and predicted purchase price.
A/B testing & auto-ending of tests
Take the guesswork out of your website and email optimization and improve conversion rates by comparing the effectiveness of different variations of content, recommendations, notifications, overlays, and more against defined goals.
You can automatically end A/B tests on a set date or number of impressions and display the variant that generated most revenue to everyone.
Google Analytics integration (UA & GA4)
You can analyze your A/B test results with our enhanced reporting, including data for non-clickable items, and/or send data directly to Google Analytics to enhance your dashboards and see the next steps taken by customers after interacting with personalized content.
Optimize Center
Test and optimize individual pieces of personalized content and entire cross-channel experiences from a single, easy-to-use page.
From within Optimize Center, you can refine your personalization through A/B testing.
Dive into up-to-the minute insights through real-time analytics and reporting to ensure every element of a campaign is working optimally.
Control groups
Attribute sales and provide a clearer view of the return-on-investment the platform is delivering.
You can accurately assess the impact of your personalized experiences by selecting a small percentage of customers to be excluded from a specific type of marketing.
This allows you to accurately and easily track the sales uplift from any digital marketing tactic used, such as a specific email trigger, or a piece of dynamic content.
Explore more capabilities
Find out how Fresh Relevance integrates with your tech stack
