Customer data management

Connect siloed data across your martech stack to create rich customer profiles.

Collect data seamlessly across all digital and offline touchpoints, unify it and use it to power your omnichannel marketing, without having to rely on other teams. Because a personalization campaign will only ever be as good as the data that’s fueling it.

Unify data

Understand your customers

Power personalization

Collect and unify different types of data (order, behavioral, CRM, device, product, and web) from multiple sources across your tech stack, including your ESP, DMP, CRM, POS, APIs, ERP, app, eCommerce platform and ratings and reviews platform.

Gain a deeper understanding of your customers and uncover new opportunities with our audience analytics. Uncover insights into each of your segments and ESP-generated lists.

Easily segment your customer data to target shoppers with personalized experiences across channels. Drill into a wealth of data and build precision segments based on behavior and purchases using our intuitive drag-&-drop Segment Builder.

Export lists to internal and external systems, such as your marketing database, CRM, ESP, PPC and paid social, to retarget shoppers across channels, and import data to Fresh Relevance from other platforms too.

Identify and engage customers across any device that they use, in line with the latest privacy legislation, including GDPR and CCPA, and the changing cookie landscape.


Want to see how personalization can increase your KPIs?

Book a tailored demo with us and a member of our team will showcase the platform in action with use cases relevant to your business. Alternatively, request your free personalization audit to receive an analysis of your key digital touchpoints and recommendations on how to optimize your customer experience.

Campaign Customer Data Platform (CDP)

Fresh Relevance provides all the data needed for personalization in one place.

Collect and store real-time customer data from any source to create a unified profile of each shopper and an unprecedented understanding of your customers.

Our decision engine helps you to put those customer insights into action in personalized cross-channel campaigns.

Segment Builder

Quickly access real-time customer data and import segments from your ESP without relying on other teams.

With our Segment Builder, you can generate unique, granular segments based on behavior or stage in the customer lifecycle and purchase funnel.

Use these segments to engage customers with specific content and export them to other platforms, such as your ESP, marketing or CRM database.

Identity resolution

The ability to accurately identify users is fundamental for creating personalized customer experiences.

Identify and engage customers across any device that they use, in line with the latest privacy legislation and changing cookie landscape.


The rich data you collect is available as a firehose solution.

Enrich any database or analysis suite with huge amounts of data by exporting a feed of your customers’ behavioral and transactional data to your Email Service Provider (ESP), Customer Data Platform (CDP), data analytics, statistics and single customer views and marketing analytics platform.

Audience analytics

On what day of the week do shoppers usually buy from you? What product categories are they interested in? What brands do they view the most but don’t purchase?

Surface insights about your customers and uncover new opportunities with our audience analytics.

Interactive dashboards provide you with a wealth of high-level and granular metrics of the performance of each segment and ESP generated list, including CLTV, purchase interval, AOV and behavior.

Find out how Fresh Relevance integrates with your tech stack