Real-Time Marketing Report for Q1: 2021
This quarterly report covers Email and Web Personalization plus Cart and Browse Recovery results for Q1 2021: Jan-Mar based on the performance of Fresh Relevance clients.
In Q1 2021, our average client doing web personalization made $122K extra sales for each $1M of turnover.
And our average client doing Cart and Browse abandonment made $133K extra sales for each $1M of turnover (37% more than cart abandonment emails alone).
Average identification rates for cart abandonment are 43.8%, and 13.3% for browse abandonment.
Statistic |
This Quarter Figures |
Notes |
|---|---|---|
|
Sales Uplift from Web |
12.24% |
Extra sales attributed to Fresh Relevance compared to normal sales |
|
Sales Uplift from Recovery Emails |
13.29% (8.4% from Cart Recovery plus 4.9% if Browse Recovery is done too.) |
Extra sales attributed to Fresh Relevance compared to normal sales |
|
Proportion of Carts Abandoned |
59.22% by number |
Number of abandoned carts/total number of carts |
|
Proportion of revenue from Browse Recovery |
37.02% |
Browse Recovery revenue/Cart and Browse Recovery revenue (for clients doing both) |
|
Average identification rate for Cart Abandonment |
43.78% |
|
|
Average identification rate for Browse Abandonment |
13.32% |
|
|
Average return from a single Cart Recovery Email |
£12.11 |
|
|
Average return from a single Browse Rcovery Email |
£2.41 |
|
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04/29/2021