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May 2024 – Platform enhancements roundup

May 28th 2024

Steve Shaw headshot

By Steve Shaw

CPTO at Dotdigital

24two feature update

As part of our ongoing commitment to providing leading cross-channel personalization software we are excited to share some new features and improvements

New-look Fresh Relevance platform

From 22nd May, when you next log into Fresh Relevance you’ll notice we’ve given the platform a makeover. You’ll now see a design that matches Dotdigital’s platform and we’ve improved the usability and accessibility to match current best practice.

Live chat, plus help and support improvements

24two help

We’ve also made some changes to the ways you can get support. You can now contact our award-winning support team using live chat at any time from within the Fresh Relevance platform. Of course, if you prefer to call or email us, we’ll be on hand too as always.

We’ve also updated and rewritten all of our help articles and launched a new knowledge centre, to make it easier for you to get the answers you need fast.

Improved coupon management

Ecommerce coupon

We know how effective using coupons to entice buyers and drive sales is. We’ve listened to your feedback and made the way you manage coupons easier, with a more intuitive interface. You’ll also get notified when you’re running low on coupon codes, so you don’t miss out on any sales.

Creating coupons is now a total breeze. You’ll have access to five new customizable templates in one central location. You can also now copy and paste a coupon code directly from an image, saving you time. And it’s much easier to add coupons to personalized popovers to grab attention.

Custom data tables

Don’t let your niche affect how you communicate. With new custom data tables, you can personalize better and smarter, using data unique to your business and your customers.

Start by uploading your own custom data tables. They’re super easy to import and manage at account level.

Then, instead of creating personalized SmartBlocks one at a time, you can use the data from your custom table to update multiple SmartBlocks at once.

We hope you enjoy using these new and improved features as much as we’ve enjoyed building them. If you’ve got any questions or suggestions for future releases, please speak to your account manager – we’d love to hear from you.



Steve Shaw headshot

By Steve Shaw

CPTO at Dotdigital

As Dotdigital’s Chief Product and Technology Officer, Steve is responsible for all group product innovation, technology and tech acquisitions. He has a keen interest sustainable technology and is Dotdigital’s executive sponsor for all things sustainability, driving change to fight against the climate emergency.