Best practices for data driven personalization

Master your data strategy

A personalization campaign will only ever be as good as the data that’s fuelling it. Most marketers understand the importance of collecting data seamlessly across all digital and offline touchpoints, and then unifying that data to power personalized marketing campaigns. But knowing where to start and how to smash those data silos can be overwhelming.

That’s why we’ve invited the data experts at Upland BlueVenn to share their best practices for data driven personalization.

What’s on the agenda?

• Find out how to use your contextual, demographic, behavioral, website, app and email data to it’s full potential and smash your data silos!
• How to identify and engage customers effectively amidst privacy legislation and the changing cookie landscape
• We’ll equip you with the basics of identity, covering different types of cookies, how leading browsers are treating cookies and the impact on personalization
• Discover why a future-proof identity strategy is among a business’ most valuable assets

In partnership with:

Speakers

Eddy Swindell

CRO and co-founder

Fresh Relevance

Jim Kelly

Principal Consultant

Upland BlueVenn