Master your data strategy
A personalization campaign will only ever be as good as the data that’s fuelling it. Most marketers understand the importance of collecting data seamlessly across all digital and offline touchpoints, and then unifying that data to power personalized marketing campaigns. But knowing where to start and how to smash those data silos can be overwhelming.
What’s on the agenda?
- Find out how to use your contextual, demographic, behavioral, website, app and email data to it’s full potential and smash your data silos!
- How to identify and engage customers effectively amidst privacy legislation and the changing cookie landscape
- We’ll equip you with the basics of identity, covering different types of cookies, how leading browsers are treating cookies and the impact on personalization
- Discover why a future-proof identity strategy is among a business’ most valuable assets
In partnership with:
Introduction and welcome
Eddy Swindell, CRO and co-founder, Fresh Relevance
Future-proofing your identity strategy
Jim Kelly, Principal Consultant, Upland BlueVenn
How to identify and engage customers effectively amidst privacy legislation and the changing cookie landscape
CRO and co-founder