Unlike the spray-and-pray approach marketers have used for centuries, people based marketing allows brands to digitally communicate with their shoppers on a more personal level. By creating a people based marketing approach, you’re able to tailor your promotions and communication to each individual website visitor.
The first step in creating people based marketing campaigns is data capture.
In this webinar we’ll cover:
- Why you need data capture.
- How to make the most of data capture tools.
- Examples of different data capture strategies and creative.
- The data capture services offering from Fresh Relevance.