Are you just testing for the sake of testing? Or are your A/B and multivariate strategies truly moving the needle?

Many marketers perform email tests based on misinformation and could potentially be optimizing for the wrong result. In this on-demand webinar, join Kath Pay of Holistic Email Marketing and Tom Ricards of Fresh Relevance to find out the 5 most common mistakes – and how to fix them.


  • Five of the most common email testing mistakes.
  • How to fix your testing strategy.
  • A showcase of meaningful tests that drove results.


Tom Ricards

Channel Director

Fresh Relevance

Watch now