Watch the sessions on-demand

This year we’re back with a supercharged virtual festival! Join the Fresh Relevance team and other talented eCommerce & marketing professionals for an afternoon of motivational talks.

It won’t be in person but it will still have that same special Fresh Relevance energy! We’ve added interactive breakout rooms, an awards ceremony and after party frivolity to the agenda to make the virtual experience as fun as possible!

In the spirit of Fresh Relevance, the festival will be thought-provoking and include lots of action-oriented content. You will leave with fresh ideas on how to provide your customers with a digital experience that drives results.

The flexible agenda is geared to inspire you and to get your creative juices flowing. You will be able to drop in and out of sessions you’d like to hear throughout the afternoon.



2:00 PM

Welcome to Fresh Fest 2021

Join Eddy on the main stage and get acquainted with the agenda for the afternoon.

2:05 PM

Keynote talk: Counting time in dog years

We’re thrilled to announce our Fresh Fest headliner, David McDowall, President & COO of BrewDog.

2:20 PM

Looking forward: What lies ahead for eCommerce brands

Wondering what’s next after the whirlwind of 2020? Mike will be delving into which strategies, tactics and tech to focus on this year.

2:40 PM

Creativity, collaboration & customer experience: The platform in action

Daisy will inspire you with a medley of best-in-class digital marketing campaigns from leading brands across web and email.

3:00 PM

Product roadmap 2021 & beyond

Lucy will talk through the latest platform developments and upcoming features.

3:20 PM

Panel discussion: Retention is the new acquisition

Hear from three eCommerce brands in our customer panel discussion.

3:40 PM

JH tent – Becoming two steps ahead in eCommerce

Gain actionable insights on how you can switch to a proactive mindset for eCommerce growth.

3:40 PM

dotdigital tent – Going Beyond email: 3 stages to omnichannel excellence

Join us as we discover what’s possible when we look beyond traditional email marketing—taking you on the perfect customer journey.

3:55 PM

Trustpilot tent – The trust checklist: Learn it to earn it

An exclusive workshop to help eComm brands build brand trust and to take their online Trust Profile to the next level.

3:55 PM

Leadfamly tent – Gather deeper customer insights with game mechanics

Find out how gamification can enable marketers to gather data in a transparent way that engages and delights consumers.

4:10 PM

Personalization Pro Awards

Huriyyah will be announcing this year’s winners of the ‘Personalization Pro Awards’ and celebrating the campaigns that blew us away!

4:25 PM

Gameshow Mania

Play some of the UK’s most loved TV Gameshows to be in with a chance of winning a staycation with Canopy & Stars (let’s face it, we all need a holiday)

5:00 PM

1-2-1 networking

Hit the networking icon and get randomly paired up with another attendee! You might meet your next mentor, new hire or industry friend.


Eddy Swindell

CRO and co-founder

Fresh Relevance

Daisy Gray

Customer Success, Team Lead

Fresh Relevance

Huriyyah Dhanse

Head of Account Management

Fresh Relevance

Mike Austin
Mike Austin

CEO & Co-founder

Fresh Relevance

Lucy Russell

Head of Product Management

Fresh Relevance

Richard Robinson

General Manager


Patrick Bryne

Head of Sales


Catrin Addison

Global Tech Partner Manager


Jamie Huskisson



David McDowall

President & COO


Janis Thomas

eCommerce and Marketing Director

Look Fabulous Forever

Jonathan Broadhurst

eCommerce Manager


Animed Direct-headshot
Lauren Dougherty

eCommerce CRM Manager

Animed Direct

Watch now