Data collection on the internet is changing, ‘Dropping a cookie’ doesn’t cut it any longer and has only become pushy and invasive. Customers want more control, which includes transparency, choice and control over how their data is used. With game mechanics, you can gather permissions and enrich customer data in a more transparent way. A tool like Fresh Relevance can enable marketers to analyse gathered customer data to create stronger customer profiles resulting in a maximised customer experience.
✓ How gamification can be applied to generate deeper customer insights
✓ How to turn these insights into intelligence by enriching the customer profile
✓ How you can create a better personalized customer experience to drive loyalty and engagement to drive revenue
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Introduction and welcome
How to personalize with gamification
Vicky Beech & Richard Robinson