The power of personalization: simple steps to provide a unique customer experience

Not sure where to begin with your personalisation strategy? Huriyyah Dhanse (Head of Account Management) will introduce you to a hands-on framework that will help you engage shoppers across the customer lifecycle while hitting your individual KPIs and business goals.

Whether you want to launch your very first personalisation campaign or expand on what you are already doing, to truly resonate with customers, you must understand their diverse preferences, attitudes, shopping occasions and needs.

In this IRX workshop, Huri will demonstrate how to use these insights to craft a seamless experience for each individual across multiple channels.


Huriyyah Dhanse

Head of Account Management

Fresh Relevance

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