Bonmarche selects Fresh Relevance for onsite personalization and optimization
Bonmarche is the UK’s largest value retailer for ladies clothes, selling a wide selection of women’s clothing in sizes 10-28.
By selecting Fresh Relevance to personalize and harness social proof tactics onsite, Bonmarche will be driving online sales with a more engaging and tailored web experience.
“We’re delighted to welcome Bonmarche to the Fresh Relevance family and are excited to help them provide a more relevant experience online,” says Mike Austin, SVP Personalization at Fresh Relevance.
Bonmarche was established in 1982 and is the UK’s largest value retailer for ladies clothes, selling a wide selection of women’s clothing in sizes 10-28.
About Fresh Relevance
Fresh Relevance, a Dotdigital company, is a versatile personalization platform that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.
Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Hoseasons and Wowcher.