Bonmarche selects Fresh Relevance for onsite personalization and optimization

Fresh Relevance is excited to announce that Bonmarche has selected its versatile personalization platform to power and optimize personalized experiences for its customers in their eCommerce store.

Bonmarche is the UK’s largest value retailer for ladies clothes, selling a wide selection of women’s clothing in sizes 10-28.

By selecting Fresh Relevance to personalize and harness social proof tactics onsite, Bonmarche will be driving online sales with a more engaging and tailored web experience.

The business will take advantage of the rich feature set within the Fresh Relevance platform, including web personalization, optimization, social proof and behavioral and social targeting.

“We’re delighted to welcome Bonmarche to the Fresh Relevance family and are excited to help them provide a more relevant experience online,” says Mike Austin, SVP Personalization at Fresh Relevance.

About Bonmarche

Bonmarche was established in 1982 and is the UK’s largest value retailer for ladies clothes, selling a wide selection of women’s clothing in sizes 10-28.

About Fresh Relevance

Fresh Relevance, a Dotdigital company, is a versatile personalization platform that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.

Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Hoseasons and Wowcher.