Brentford FC selects Fresh Relevance for cross-channel personalization

 

Fresh Relevance is excited to announce that Brentford Football Club has selected its versatile personalization platform to personalize the fan experience across their eCommerce store and marketing emails.

Brentford FC, nicknamed “The Bees”, is a professional football club in Brentford, West London, which competes in the Premier League, the highest tier of English football.

By selecting Fresh Relevance to personalize the fan experience across channels, Brentford FC will be driving online sales with a more engaging experience and optimize conversions harnessing social proof tactics.

The business will take advantage of the rich feature set within the Fresh Relevance platform, including web and email personalization, optimization, social proof and behavioral and social targeting.

“We’re delighted to welcome Brentford FC to the Fresh Relevance family and are excited to help them provide a more relevant fan experience,” says Mike Austin, SVP Personalization at Fresh Relevance.

About Brentford FC

Brentford FC, nicknamed “The Bees”, is a professional football club in Brentford, West London, England which competes in the Premier League, the highest tier of English football.

About Fresh Relevance

Fresh Relevance, a Dotdigital company, is a versatile personalization platform that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.

Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Hoseasons and Wowcher.