Cult Mia to tailor the experience for their customers online with Fresh Relevance personalization platform

Fresh Relevance is proud to announce that Cult Mia has selected its versatile personalization platform to power personalized experiences for their customers online.

Cult Mia is an online fashion marketplace that connects shoppers with sustainable and conscious independent designers from around the world. By selecting Fresh Relevance to power personalization across their website and email marketing, Cult Mia will be providing their customers with a more engaging and tailored online experience. The business will take advantage of the rich feature set within the Fresh Relevance platform, including web personalization and behavioral targeting.

“We’re delighted to welcome Cult Mia to the Fresh Relevance family and are excited to help them provide their customers with a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.

About Cult Mia

Founded in 2019, Cult Mia is an online fashion marketplace that connects shoppers with more than 500 sustainable and conscious independent designers from around the world.

Cult Mia’s mission is to give access to limited edition, unique, global fashion, safe in the knowledge that all products and brands align with the values customers care about. The platform’s approach to sustainability, developed alongside Positive Luxury, is tied to its unique curation.

About Fresh Relevance

Fresh Relevance is a versatile personalization platform that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.

Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Hoseasons and Wowcher.