DC International to provide tailored online experience for their Coverstore and Leatherology brands with Fresh Relevance personalization platform

Fresh Relevance is proud to announce that DC International has selected its versatile personalization platform to power personalized online experiences for their Coverstore and Leatherology brands.

DC International is a vertically integrated eCommerce company and home to two fast-growing direct-to-consumer brands: Coverstore and Leatherology. By selecting Fresh Relevance to power personalization across the website and email marketing of Coverstore and Leatherology, DC International will be providing shoppers with a more engaging and tailored online experience. The business will take advantage of the rich feature set within the Fresh Relevance platform, including product recommendations.

“We’re delighted to welcome DC International to the Fresh Relevance family and are excited to help them provide their Coverstore and Leatherology customers with a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.

About Coverstore

Coverstore creates high-quality cover, storage and organization solutions for everyday life, and their mission is to help their customers protect what they love. They are passionate about creating a simple and seamless shopping experience and building authentic relationships with their customers.

About Leatherology

Leatherology is a woman-founded and woman-led business dedicated to creating accessibly priced, luxury leather accessories. Leatherology bypasses fashion trends to instead deliver products that are beautifully minimal and purposefully designed to last for years.

About Fresh Relevance

Fresh Relevance is a versatile personalization platform that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.

Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Hoseasons and Wowcher.