Federation of Small Businesses to provide tailored online experience with Fresh Relevance personalization platform

Fresh Relevance is proud to announce that the Federation of Small Businesses (FSB) has selected its versatile personalization platform to power personalized experiences for their customers online.

FSB is a non-profit organisation that helps their members succeed in business. By selecting Fresh Relevance to power personalization across their website and email marketing, FSB will be driving memberships with a more engaging and tailored online experience. The business will take advantage of the rich feature set within the Fresh Relevance platform, including triggered emails, data capture, geotargeting and optimization.

“We’re delighted to welcome the Federation of Small Businesses to the Fresh Relevance family and are excited to help them provide a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.

About FSB

FSB is a non-profit organisation that helps their members succeed in business through a wide range of services including advice, financial expertise, support and a powerful voice in government. Their mission is to help smaller businesses achieve their ambitions.

About Fresh Relevance

Fresh Relevance is a versatile personalization platform that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.

Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Hoseasons and Wowcher.