to deliver tailored experience for their customers online with Fresh Relevance personalization platform

Fresh Relevance is proud to announce that has selected its versatile personalization platform to power personalized experiences for their customers online. is the UK’s biggest independent music instrument retailer. By selecting Fresh Relevance to power personalization across their website and email marketing, will be providing their customers with a more engaging and tailored online experience. The business will take advantage of the rich feature set within the Fresh Relevance platform, including personalized product recommendations and onsite popovers.

“We’re delighted to welcome to the Fresh Relevance family and are excited to help them provide their customers with a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.


Starting with one man and a market stall 30 years ago, has become the UK’s biggest independent music instrument retailer. Customers can purchase electric guitars and drums, microphones, recording equipment and much more at GAK’s Brighton-based store and online.

About Fresh Relevance

Fresh Relevance is a versatile personalization platform that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.

Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Hoseasons and Wowcher.

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