Giftory selects Fresh Relevance for email personalization and automation

Fresh Relevance is excited to announce that Giftory has selected its versatile personalization platform to power and optimize personalized customer experiences in their email marketing.

Giftory’s mission is to build connections through unforgettable experience gifts from handpicked partners, whether it’s a hot air balloon ride, a cooking class, or a weekend getaway.

By selecting Fresh Relevance to personalize, automate and optimize their email marketing, Giftory will be driving sales with a more engaging and tailored email experience.

The business will take advantage of the rich feature set within the Fresh Relevance platform, including email personalization, triggered emails, social proof, geotargeting and optimization.

“We’re delighted to welcome Giftory to the Fresh Relevance family and are excited to help them provide a more relevant email experience,” says Mike Austin, SVP Personalization at Dotdigital.

About Giftory

Giftory’s mission is to build connections through unforgettable experience gifts, whether it’s a hot air balloon ride, a cooking class, or a weekend getaway. Customers can easily purchase an unforgettable experience from handpicked partners.

About Fresh Relevance

Fresh Relevance, a Dotdigital company, is a versatile personalization platform that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.

Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Hoseasons and Wowcher.