Home Leisure Direct selects Fresh Relevance for omnichannel personalization

 

Fresh Relevance is excited to announce that Home Leisure Direct has selected its versatile personalization platform to power personalized customer experiences across their online and offline touchpoints.

Home Leisure Direct is the UK’s premier games room retailer, specializing in the world’s finest and highest-quality products, from pool tables to pinball machines, at market leading prices.

Having used the Fresh Relevance platform via a reseller for many years, the retailer has decided to go direct. Key initiatives focus on increasing online sales by personalizing its online store and email marketing based on the shopper’s behavior, driving footfall to its showroom and maximizing the efficiency of its sales team.

The business will take advantage of the rich feature set within the Fresh Relevance platform, including web and email personalization, triggered emails and behavioral and social targeting.

“We’re delighted to welcome Home Leisure Direct as a direct customer and are excited to help them provide a relevant experience at every step of the customer journey,” says Mike Austin, SVP Personalization at Dotdigital.

About Home Leisure Direct

Home Leisure Direct is the UK’s premier games room retailer, specializing in the world’s finest and highest-quality products, from pool tables to pinball machines, at market leading prices.

About Fresh Relevance

Fresh Relevance, a Dotdigital company, is a versatile personalization platform that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.

Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Hoseasons and Wowcher.