PRESS RELEASE: Johnson String Instrument to provide tailored online experience that showcases their high-quality instruments with Fresh Relevance personalization platform

Fresh Relevance is proud to announce that Johnson String Instrument has selected its versatile personalization platform to power personalized experiences for their customers online.

Johnson String Instrument is known for their range of high-quality instruments and extensive restoration services. By selecting Fresh Relevance to power personalization across their website and email marketing, Johnson String Instrument will be providing the string-playing community with a tailored experience that’s as inspiring as their showrooms. The business will take advantage of the rich feature set within the Fresh Relevance platform, including personalized product recommendations, triggered emails and data capture.

“We’re delighted to welcome Johnson String Instrument to the Fresh Relevance family and are excited to help them provide their customers with a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.

About Johnson String Instrument

Johnson String Instrument has been serving the Greater Boston string-playing community since 1976. The company sells and rents out high-quality instruments acquired from a variety of local and international sources, as well as sheet music and accessories. The stringed instrument retailer also offers extensive restorations and repairs.

About Fresh Relevance

Fresh Relevance is a versatile personalization and decision engine that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.

Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK and Hoseasons.