Optibac Probiotics select Fresh Relevance to provide tailored cross-channel experiences

Fresh Relevance is excited to announce that Optibac Probiotics have selected its versatile personalization platform to power personalized experiences for their customers across emails and the website.

Optibac specialize in probiotics and are proud to be the UK & Ireland’s most trusted and recommended brand of probiotic supplements.

By selecting Fresh Relevance to power personalization across their website and email marketing, Optibac will be driving online sales with a more engaging and tailored cross-channel experience.

The business will take advantage of the rich feature set within the Fresh Relevance platform, including email and web personalization, triggered emails and behavioral and social targeting.

“We’re delighted to welcome Optibac to the Fresh Relevance family and are excited to help them provide a more relevant experience across customer touchpoints,” says Mike Austin, CEO & co-founder at Fresh Relevance.

About Optibac Probiotics

Optibac Probiotics specialize entirely in probiotics and are proud to be the UK & Ireland’s most trusted & recommended brand of probiotic supplements. Founded with the belief that everyone deserves to feel their best, Optibac is home to the most researched strains of probiotics in the world.

About Fresh Relevance

Fresh Relevance, a Dotdigital company, is a versatile personalization platform that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.

Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Hoseasons and Wowcher.