Panache Cruises selects Fresh Relevance for personalized booking abandonment emails


Fresh Relevance is excited to announce that Panache Cruises has selected its versatile personalization platform to recapture high-intent bookers through personalized triggered emails.

Panache Cruises is a UK luxury cruising provider who offers award-winning customer service with full ATOL protection.

By selecting Fresh Relevance to power their booking abandonment strategy, Panache Cruises will be driving sales by re-engaging potential bookers with targeted website pop-ups and a tailored triggered email experience.

“We’re delighted to welcome Panache Cruises to the Fresh Relevance family and are excited to help them give customers the best booking experience possible,” says Mike Austin, SVP Personalization at Dotdigital.

About Panache Cruises

Panache Cruises has decades of experience in luxury cruising and offers award-winning customer service with full ATOL protection. For more information, please visit:


About Fresh Relevance

Fresh Relevance, a Dotdigital company, is a versatile personalization platform that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.

Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Hoseasons and Wowcher.

Calendar Icon 12/06/2023
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