PRESS RELEASE: Pooch & Mutt to provide tailored online experience with Fresh Relevance personalization platform

Fresh Relevance is proud to announce that Pooch & Mutt has selected its versatile personalization platform to power personalized experiences for their customers online.

Pooch & Mutt is known for their range of healthy dog food and supplements. By selecting Fresh Relevance to power personalization across their website and email marketing, Pooch & Mutt will be providing their customers with a more engaging and tailored online experience. The business will take advantage of the rich feature set within the Fresh Relevance platform, including product recommendations and triggered emails.

“We’re delighted to welcome Pooch & Mutt to the Fresh Relevance family and are excited to help them provide their customers with a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.

About Pooch & Mutt

Founded in 2007, Pooch & Mutt describe themselves as a health food company whose products happen to be consumed by dogs. The company is committed to producing pet food made from healthy, natural ingredients and they work with nutritionists and vets to create trusted products. Their mission: to lead the way in healthy pet food.

About Fresh Relevance

Fresh Relevance is a versatile personalization platform that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.

Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Hoseasons and Wowcher.