PRESS RELEASE: Red Paddle Co to make online experience as inspiring as their products with Fresh Relevance personalization platform

Fresh Relevance is proud to announce that Red Paddle Co has selected its versatile personalization platform to power personalized experiences for their customers online.

Red Paddle Co is known for their range of award-winning inflatable stand up paddle boards. By selecting Fresh Relevance to power personalization across their website and email marketing, Red Paddle Co will be making the online experience as tailored and high quality as the products they sell. Referred by our partner Enchant Agency, the paddle board business will take advantage of the rich feature set within the Fresh Relevance platform, including data capture and product recommendations.

“We’re delighted to welcome Red Paddle Co to the Fresh Relevance family and are excited to help them provide their customers with a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.

About Red Paddle Co

Red Paddle Co have been dedicated to delivering an inspiring SUP experience to their customers since 2008. As the world’s leading inflatable SUP brand, they are constantly innovating to create stylish, high-tech boards for customers of all levels.

About Fresh Relevance

Fresh Relevance is a versatile personalization and decision engine that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.

Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Hoseasons and Contiki.