PRESS RELEASE: Roman Originals to make online experience as inspiring as their clothes with Fresh Relevance personalization platform
Fresh Relevance is proud to announce that Roman Originals has selected its versatile personalization platform to power personalized experiences for their customers online.
Roman Originals is known for their wide range of affordable womenswear. By selecting Fresh Relevance to power personalization across their website and email marketing, Roman Originals will be providing their online shoppers with a tailored experience that’s as inspiring as their products. The business will take advantage of the rich feature set within the Fresh Relevance platform, including cart abandonment, browse abandonment and personalized product recommendations.
“We’re delighted to welcome Roman Originals to the Fresh Relevance family and are excited to help them provide their customers with a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.
About Roman Originals
Established in 1957, Roman Originals designs and manufactures its own range of womenswear and accessories, which are sold online and in over 150 outlets across the UK. The fashion retailer designs and develops products for a broad range of consumers, seeking to bring good fashion to customers of all ages.
About Fresh Relevance
Fresh Relevance is a versatile personalization and decision engine that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.
Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Hoseasons and Contiki.