Total Fishing Tackle selects Fresh Relevance for onsite personalization and search

Fresh Relevance is excited to announce that Total Fishing Tackle has selected its versatile personalization platform to enhance the customer experience on their website.

Total Fishing Tackle is a leading online fishing tackle retailer, helping customers unleash the ultimate angling experience with top-quality fishing tackle, gear, and equipment from top brands.

By selecting Fresh Relevance to power onsite personalization, search and testing, Total Fishing Tackle will be driving sales with a more engaging and tailored web experience.

“We’re delighted to welcome Total Fishing Tackle to the Fresh Relevance community and are excited to help them give customers the best experience possible,” says Mike Austin, SVP Personalization at Dotdigital.

 

About Total Fishing Tackle

Total Fishing Tackle is a leading online fishing tackle retailer, helping customers unleash the ultimate angling experience with top-quality fishing tackle, gear, and equipment from top brands.

 

About Fresh Relevance

Fresh Relevance, a Dotdigital company, is a versatile personalization platform that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.

Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Hoseasons and Wowcher.