TruckPro to deliver tailored experience for their customers online with Fresh Relevance personalization platform

Fresh Relevance is proud to announce that TruckPro has selected its versatile personalization platform to power personalized experiences for their customers online.

TruckPro is a US-based independent distributor of heavy-duty aftermarket truck parts and accessories. By selecting Fresh Relevance to power personalization across their website and email marketing, TruckPro will be providing their customers with a more engaging and tailored online experience. The business will take advantage of the rich feature set within the Fresh Relevance platform, including personalized product recommendations.

“We’re delighted to welcome TruckPro to the Fresh Relevance family and are excited to help them provide their customers with a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.

About TruckPro

TruckPro, LLC is one of the largest independent distributors of heavy-duty aftermarket truck parts and accessories in the US. Founded in 1958, TruckPro sells its products to over 35,000 customers across multiple end markets, including small, regional and national trucking companies, private fleets, waste services companies, construction companies, municipalities and independent repair shops.

About Fresh Relevance

Fresh Relevance is a versatile personalization platform that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.

Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Hoseasons and Wowcher.