Wahl to deliver tailored experience for their customers online with Fresh Relevance personalization platform

Fresh Relevance is proud to announce that Wahl has selected its versatile personalization platform to power personalized experiences for their customers online.

Wahl is an international leader in the manufacturing of products for the professional barber and salon trade, consumer personal care and styling, massagers and animal grooming. By selecting Fresh Relevance to power personalization across their website and email marketing, Wahl will be providing their B2B and B2C customers with a more engaging and tailored online experience. The business will take advantage of the rich feature set within the Fresh Relevance platform, including personalized product recommendations, social proof and back-in-stock messaging.

“We’re delighted to welcome Wahl to the Fresh Relevance family and are excited to help them provide their customers with a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.

About Wahl

Since Leo J. Wahl filed his patent for the first electric hair clipper in 1919, Wahl have remained at the forefront of the industry, with over 90% of Barbers now using Wahl.

As an international leader in the manufacturing of products for the professional barber and salon trade, consumer personal care and styling, massagers and animal grooming, Wahl is dedicated to delivering products that are built to perform and constantly push the boundaries of innovation.

About Fresh Relevance

Fresh Relevance is a versatile personalization platform that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.

Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Hoseasons and Wowcher.